Melania Trump pushes her 'Be Best' platform even without the spotlight
It's been almost one year since first lady Melania Trump launched her official"Be Best" platform, a three-pillared program set to tackle the relatively vast topics of children's well-being, online behavior and how the opioid crisis affects kids and families.
Not only is it a comparatively large and complex set of issues for a presidential spouse to undertake, Trump is doing so with a skeleton crew of East Wing staff members. Yet Trump, who this week embarked on her first solo domestic overnight trip to promote her initiative, has gone about building on her initiatives as she has with most other things during her tenure -- at her own pace, when she so chooses.
Melania's spokeswoman questioned over Trump's behavior 01:19Melania Trump has, at times, faced challenges when seeking corporate partnerships, as certain companies have expressed discomfort with appearing to support the administration. But Microsoft was undeterred by the politics. " fundamentally focused on working with people who are carrying an important message forward, and the first lady is doing precisely that with this 'Be Best' campaign.
Melania shares the hardest part of job 01:38Michelle Obama and Laura Bush each had more than 20 staff members when they left the White House. But Trump operates her East Wing with just 12, all relative newcomers to national and global politics, and just one wholly assigned to policy. Some could see the disparity as doing a disservice to the fully functioning potential of her platform.
Melania Trump says this is the family's go-to meal 01:26Trump's most effective outreach comes in the human moments she gives to an administration that critics say lacks compassion. Holding infants, asking questions of doctors, hugging nurses, encouraging young mothers to succeed in their sobriety, those continue to be the silent and under-the-radar, yet most genuine, forms of Trump's personal touch. But like Michelle Obama, Trump is actually a frequent and fervent hugger.
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