Melania Trump's newly released official portrait has sparked widespread discussion online. The image, which contrasts significantly with her previous portrait from 2017, features the first lady in a stern grayscale, leaning forward with an analytical gaze. The portrait's composition and Trump's posture have led to comparisons with fictional characters like Claire Underwood from 'House of Cards' and fashion models. This shift in image coincides with President Trump's recent official portrait, which also presents a more serious and calculated persona. Both Trumps appear to be consciously crafting their public image through carefully staged photographs.
Melania Trump leans forward onto an impossibly reflective surface — is it a desk, a mirror, a cool surface of water? — as her perfectly manicured fingertips hold her balance. It's the kind of power stance you'd expect from a particularly confident contestant on a reality show. Released by the White House this week, the picture — captured by Belgian photographer Régine Mahaux — has already sparked discussions online.
It is the first lady's second official portrait, and the contrast between the two images is significant. In 2017, the furore around Trump's first lady photo largely centered on her decision to wear Dolce & Gabbana — a sartorial choice that shocked fashion-watchers across the US as a missed opportunity to showcase American-made. Now, Trump is defiantly dressed in yet another single-breasted tuxedo jacket from the Italian brand. But this time, there's other artistic choices to unpack. Eight years ago, we were introduced to Trump in vivid technicolour: her bronzed complexion and piercing blue eyes perfectly framed inside her caramel balayage. Today, viewers are presented with Trump in a stern grayscale. Where there was once a wistful Mona Lisa-style facial expression — lips parted enough to suggest a smile or a grimace, depending on perspective — now there is no room for interpretation. With her mouth closed, Trump is firm and resolute. This time, the tables have turned (literally). Instead, it appears that the first lady is analyzing you. 'I love the reflection of herself — representing that Melania Trump is a hands-on president's wife — on the business at hand,' one commenter observed. On social media, the image has been compared to promotional shots of Claire Underwood, the fictional first lady of the Netflix series 'House of Cards,' and Kim Kardashian in a fashion shoot for GQ magazine. But however obtuse, the portrait is a continuation of the soft power messaging communicated by Trump at the inauguration. Her Eric Javitz boater-style hat, often positioned to shield her eyes from the cameras, was a physical boundary — keeping everyone, including her husband who leant in for a kiss, at a distance. Now, even in the image taken by Mahaux, Trump is further away from the camera with an ocean (or mirrored desk) separating viewer and subject.Earlier this month, President Trump's own official portrait was released, showing him in a stark, almost predatory pose. His steely glare, immortalized by his chief photographer Daniel Torok, was a far cry from the ear-to-grin captured in 2017. 'You've got to wonder, if a person deliberately takes that pose, what's going on?' both Trumps have witnessed first-hand the power of a striking image in altering public opinion. In July 2024, dramatic photos of President Trump surviving an assassination attempt during a Republican rally in Pennsylvania flooded the internet. Bloodsoaked with a fist in the air, surrounded by Secret Service agents, the dynamic photographs rendered Trump a heroic outlier. Benjamin Wallace-Wells in the New Yorker. 'It is already the indelible image of our era of political crisis and conflict.' Not every photo can be controlled — as Pennsylvania proves — but after several years of his image being meme-d to oblivion, the president is taking optics more seriously. Now it seems the first lady has taken a leaf out of her husband's book. Both are looking to reframe public perception, one picture at a time
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