Following their victory in the 2021 premiership, the Melbourne Demons' leaders express their desire to establish a dynasty. The club attributes recent issues to isolated incidents rather than a larger cultural problem. Legal constraints surround discussions about Joel Smith's potential violation of the AFL's anti-doping code. The club denies rumors about senior coach Simon Goodwin's drug use and calls for an end to ongoing innuendo. Perception plays a crucial role in how the club is perceived amidst these incidents.
In the rooms after winning the 2021 premiership in Perth, the Demons’ leaders made no secret of the fact they wanted to create a dynasty.series of incidents since the finals
In summer, Melbourne lost a mini-battle in the Supreme Court with a member over his rights to members’ details, his reading of a section of the corporations act backed by the judge. Melbourne will likely disagree that any of the above examples matter more in what has happened than inaccurate goalkicking. They argue, undoubtedly with justification, that if they won the flag none of those minor incidents would be mentioned. But they didn’t win, and the incidents are being mentioned, particularly after the Smith revelation.
Then, as he reflected on the reaction and listened deeply to the public response, he understood the team had become disconnected from the public’s expectations.Melbourne are in danger of doing the same thing if they do not acknowledge the perception that now surrounds them is not only due to isolated incidents and some, even if a precious few, people in their club are considered, fairly or otherwise, arrogant and unwilling to listen to others.
They have preferred to send a carefully vetted, if strongly worded, letter to fans and place the CEO and coach on SEN for a pre-recorded interview. Pert spoke to this masthead and theon Monday after days of delays, but was restricted in what he could say due to the sensitivity of some issues.
Anti-Doping Code Rumors Simon Goodwin Drug Use Perception Sports Melbourne Demons Premiership Dynasty Isolated Incidents Cultural Problem Joel Smith
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Melbourne Demons Address Rumours and Turbulent TimesMelbourne Demons coach Simon Goodwin and CEO Gary Pert address rumours and ongoing challenges surrounding star midfielder Clayton Oliver in an interview with Garry Lyon and Sam Edmund.
Read more »
‘Very complex’: Dees coach speaks on star’s ‘ongoing’ battle, clears air on trade circusAFL: Melbourne CEO Gary Pert denies culture concerns at Demons. Melbourne CEO Gary Pert has spoken out on the furore surrounding the Dees' players
Read more »
‘I was incredibly angry, frustrated’: Goodwin speaks on Demons player’s positive drug testIt’s almost two weeks since Joel Smith’s positive drug test became public knowledge, but Melbourne coach Simon Goodwin is yet to speak to his player about it.
Read more »
Demons claim there’s no culture problemMelbourne insists it still has a “high performance culture” despite controversy surrounding Clayton Oliver and Joel Smith over what has been labelled “isolated incidents”.
Read more »
‘I was incredibly angry, frustrated’: Goodwin speaks on Demons player’s positive drug testIt’s almost two weeks since Joel Smith’s positive drug test became public knowledge, but Melbourne coach Simon Goodwin is yet to speak to his player about it.
Read more »
Demons coach Simon Goodwin addresses off-field-behaviour rumours stemming from Mornington Peninsula gatheringMelbourne coach Simon Goodwin strenuously denies rumours of off-field behavioural issues, as two star players are put on notice.
Read more »