Menulog is focused on closing the gap with rival Uber Eats as it unveils its latest “did somebody say?” campaign featuring the Roar singer.
Menulog is focused on closing the gap between it and Uber Eats as it launches the latest version of its “did somebody say?” advertising push withMenulog was founded in Sydney in 2006, and acquired by British company JustEat in 2015, but the Australian food-delivery space is dominated by Uber Eats with a market share in 2020 of 59.7 per cent. Deliveroo is second with a share of 17.5 per cent and Menulog is third with 12.1 per cent.
Mr Cheng did point to Google search data which suggests that since the delivery company launched its campaign featuring“We’ve made a lot of really significant gains in the last couple of years, as has the entire industry, but we feel very confident and comfortable that the work we’re doing is really closing the gap,” he said.The “did somebody say?” jingle launched quietly in 2019 before it was revamped in May 2020 with Snoop Dogg.
“Katy transcends music, she’s another one of those personalities that transcends the category, and Katy brings another spin and another dimension to the successful work we’ve done since 2019,” Mr Cheng said.