The Vision One-Eleven isn't just a concept—it's the embodiement of emerging supercar technology. MercedesBenz
has reimagined the fabled car with the new Vision One-Eleven, an electric take on the classic that is not only a study in design, but, like its inspiration, is a showcase for emerging supercar technology.“We think a lot about what makes something iconic,” says Gorden Wagener, chief design officer for Mercedes-Benz, during the reveal of the Vision One-Eleven at the automaker’s California design studio near San Diego. “Icons are outstanding, they are not mainstream.
The new concept starts with the marque’s signature one-bow design—a single, graceful line arching from the car’s hood to tail.In the front and rear of the vehicle, pixelated displays are done digitally in an exaggerated, stretched oval that mimics the shape of the original. “These graphics, even though they come from a car that’s 50 years old, are very modern in this very oblong, product-y shape,” Wagener explains. And in a contemporary twist, the front and rear can display animated messages.
The striking interior is done in white with silver leather upholstery complemented by orange and bright-chrome accents. “It looks like something from,” Köhl muses. Compared with the black-and-houndstooth interior of the original car, the Vision One-Eleven appears bright and airy, with a low, reclined seating position that makes the cockpit feel like a lounge—or a Formula 1 car.
A crucial component of this testing ground is the use of smaller, lightweight electric motors manufactured by YASA, a U.K.-based company recently acquired by the automaker. Although executives haven’t confirmed whether a version of the Vision One-Eleven will go into production, Schäfer says that much of the technology, including the YASA motors, will carry over to future high-performance AMG models.
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