Women’s football consortium has made Como its first club and wants a global stable that unlocks game’s commercial potential
, a new ownership consortium that focuses purely on women’s football, acquired its first club – FC Como Women, from Serie A Femminile.
Como was a perfect fit for its inaugural investment. “Como came to the top of the list very fast for several reasons,” Cogevina Reynal says. “The location is the more obvious one. Our entire thesis is ensuring that we can commercialise clubs ... and having a great location certainly helps. It is clear the potential Cogevina Reynal sees and the importance she places on the sport being able to plough its own course. Recent valuations of National Women’s Soccer League clubs – Sportico valued Angel City, backed by celebrity investors including Serena Williams, Christina Aguilera, Eva Longoria and Billie Jean King, at an, for example –show how they can thrive.
“All these things are happening because the only thing that we do from day to night is think about women’s football. That’s the reality that big men’s clubs don’t have today. It’s not personal. It’s just a business decision where you need to focus on something else.”