Messika is celebrating 50 years of the ubiquitous Smiley with a joyful new jewellery collection. Two \u2018Lucky Move\u2019 necklaces and a \u2018My Move\u2019 bracelet designed by Val\u00e9rie Messika are marking the anniversary in an appropriately upbeat spirit.\nSmiley collaborated with graffiti artist Andr\u00e9 Saraiva on a playful 50th-anniversary take on...
Messika is celebrating 50 years of the ubiquitous Smiley with a joyful new jewellery collection. Two ‘Lucky Move’ necklaces and a ‘My Move’ bracelet designed by Valérie Messika are marking the anniversary in an appropriately upbeat spirit.on a playful 50th-anniversary take on the logo, which inspired the ‘Lucky Move’ pendant – where the face is drawn in a pavé setting of hundreds of yellow and white diamonds.
‘André Saraiva is a very inspiring person because of his street art influences,’ says Valérie Messika. ‘He carries the same values as me concerning positivity, hope and luck. He is creative, joyful, colourful, contemporary. He matched very well with our universe and our vision.’ The pieces draw on the playful design codes of both brands, infusing the contemporary symbol with a precious edge. ‘It’s a tribute to the Smiley face and it’s also a tribute to my design DNA,’ the adds. ‘The “Lucky Move” pendant is a lucky charm. A smile is universal, unifying, and can have many facets. It can be charming, disarming, laughing, complicit, happy, or synonymous with hope. It is an expression of our innate desire to connect with one another. Smile at life and it will smile back.
Converting the Smiley into fine jewellery was not without its challenges. ‘It’s important not to forget that this is made with diamonds: we took a lot of time to find the right quality of diamonds with the right yellow in order to respect the colour so that it is faithful to the Smiley in its brilliance. The curved aspect of the large “Lucky Move” necklace was also a technical challenge that our workshops have met wonderfully.
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