In a blow to the digital ad industry, European regulators ruled Meta can't use its contracts with users to justify sending them ads based on online activity
, delivering one of the bloc’s biggest blows yet to the digital-advertising industry.
Litigation could take years, but if the decisions are upheld, they could mean that Meta will have to allow users to opt out of ads that are based on how individual users interact with its own apps—something that could hurt one of its core businesses. . Ireland leads the enforcement of the EU’s General Data Protection Regulation for Meta because the company’s European headquarters are in Dublin.What limitations or regulations should be placed on advertising technology? Join the conversation below.
“We strongly believe our approach respects GDPR, and we’re therefore disappointed by these decisions,” a spokesman said.
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