Meta has hired the core team behind the once-buzzy photo app Poparazzi
Along with apps like BeReal and Locket, Poparazzi gained momentum among users as an alternative to Instagram. In 2022, the company shared that it had surpassedPrior to launching Poparazzi, the Ma brothers cofounded TTYL, an audio social network in 2018 — years ahead of Clubhouse and the myriad audio apps that hit the market following its success. TTYL had separately raised a $2 million seed round.
"Our journey to Poparazzi started 4 years ago with a simple goal: to connect people authentically," Alex Main the Medium post."We were inspired to build something different that would counter-balance the growing anxieties around social media. What began as a weekend hustle turned into something much bigger that we ever could have imagined.
It is not clear yet what projects the Poparazzi team has been assigned to within the Meta family of apps, but with the team's experience understanding young users, photo-sharing, and audio social networks, it is surely a strategic move on Meta's end – especially as Meta's and Instagram's gears shift toward buildingSeveral of Poparazzi's staffers held previous positions at Instagram and Facebook, as well.
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