Meta is Opening a Physical Store to Make You Change Your Mind About the Metaverse

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Meta is Opening a Physical Store to Make You Change Your Mind About the Metaverse
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'Meta Store,' which opens on May 9 in California, will feature a wall-to-wall screen for VR.

Meta, the company formerly known as Facebook, is opening its first physical retail store next month in an effort to familiarize consumers with virtual reality and the “metaverse.” The “Meta Store” opens on May 9 in Burlingame, California, a city on the San Francisco peninsula near Meta’s reality Labs division.

So far, consumer penetration is relatively low due to historically high costs, bulky and potentially disorientating hardware, and a nascent ecosystem. To its credit, Meta is the clear favorite to make a breakthrough, with its critically acclaimed Quest 2 headset claiming. It’s worth noting here that the Quest was originally sold under the Oculus name, with Oculus being the primarily gaming focused VR company that then-Facebook bought in 2014.

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