Meta launches Instagram Threads in a direct challenge to Twitter

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Meta launches Instagram Threads in a direct challenge to Twitter
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Meta is pitching Threads as Instagram's 'text-based conversation app.'

Although Threads is linked to Instagram, with users able to use their existing Instagram usernames, the messaging service is a separate app that people will need to download.

People will be able to publish Threads posts that are up to 500 characters long, and while the app is geared toward text, people will also be able so share links, photos and videos that can be as long as 5 minutes. Instagram users will also be able to share their Threads posts via the app's story feature in addition to "any other platform you choose," the blog post said.

Numerous Twitter users publicly complained about Musk imposing a temporary so-called "rate limit" on Twitter, saying that the Tweet limits make the app a less engaging experience.recorded "If you're wondering why this matters, here's a reason: you may one day end up leaving Threads, or, hopefully not, end up de-platformed," Mosseri said. "If that ever happens, you should be able to take your audience with you to another server. Being open can enable that."

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