WIRED spoke with the head of Facebook about competition from TikTok and his theory that algorithms can enhance our personal relationships.
When I tell Facebook I want to see more or less of something, does that mean I’m telling it, for instance, that I don’t want to see politics?
The other feature you announced allows users to ask for more content from friends and family. I wonder if that’s a corrective to thethat threw open the home feed to all sorts of content from people you’ve never met. Isn’t the Discovery Engine a departure from Facebook’s original focus on people in your social graph?
That's something people have told us that they really want to see, especially young adults. People want to use Facebook and these social media apps to explore more of their interests. I’ve chosen to be on some cooking groups on Facebook, like a great group where all the people share new restaurants in the Bay Area. I love it.
When we say young, we mean young adults, 18- to 29-year-olds. We started really focusing our product development on them, around Reels, around recommendations, around making it easier for people to share to Stories or to messaging, in addition to Feed. All of that work is inspired by the research we built around the needs of young adults. We have a lot of work to do still, but I'm feeling pretty optimistic about what I'm seeing so far.
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