Meta just secured a patent for AI generated ads, which could give the company a needed boost
to its ads business, which accounts for nearly all of the company's revenue, due to Apple's privacy changes in 2021. The recovery so far is due in part to AI-led ad targeting, which is improving ad performance and pleasing advertisers. Wall Street expects a return to double-digit percentage growth in revenue, a level of growth Meta has not seen for two years.
The patent says it covers"the generation and delivery" of new content and"systems and methods for generation and delivery of enhanced content utilizing remote rendering and data streaming." It goes on to include methods for AI to measure, analyze and predict how well such ads or"content" performs and adjust content based on the results. The patent, invented by more than a dozen current and former Meta employees, was initially filed at the end of 2021.
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