A human rights campaigner is suing Meta in the UK's high court in a case that could have serious implications for other social media sites and search engines.
"The case we are funding challenges Facebook’s demand that users accept personalised advertising as a condition for using the service.
The UK's competition regulator, the Competition and Markets Authority, concluded in a 2020 report that Facebook 'uses default settings to nudge people into using their services and giving up their data' - including a requirement for users to 'accept personalised advertising as a condition for using the service'.
However, this isn't enough for O'Carroll, whose complaint hinges on the right to deletion, and which she says Meta has not yet specifically addressed. "The case shows Meta is breaking the law by denying my objection request. We all have the right under GDPR to object to the use of our personal data for direct marketing but the company is straining to concoct legal arguments as to why this shouldn't apply to them," she says.
"If we are successful, everyone across Europe will be able to exercise their Right to Object - a critical step to reclaiming social media for people, not profit."
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