Meta is giving users more control over the data shared with Instagram by third-party websites. Users can now review and disconnect off-platform activity that influences the ads they see on Instagram.
Meta will now let you block Instagram from collecting your data across the apps and websites you visit. The company says that it’s expanding the ability to disable this kind of tracking to Instagram, allowing you to review which businesses are sharing information with Meta, disconnect specific activity, or clear the collected information. You can now find this feature, called Activity Off-Meta Technologies, within the platform’s Accounts Center. It was previously only available for Facebook.
It’s not clear which specific services you can transfer your information to, but Meta cites an example of using a third-party service to create and print a photo album with pictures from Instagram. The Verge reached out to Meta for more information about this but didn’t immediately hear back. Additionally, you can now download information from both your Facebook and Instagram accounts at the same time.
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