Meta will share Facebook's political ad targeting data with researchers
Meta is finally peeling back the curtain on how political and election ads are targeted on Facebook. The company is making information about how political and “social issue” ads are targeted available to researchers and the public, Meta said inResearchers who are part of the company’s Facebook Open Research and Transparency program will get access to the most detailed information.
The company had previously experimented with making some targeting data available to researchers via FORT last year, but the information was only available for political ads during a three-month period before the 2020 election. Now, researchers will also be able access “all social issue, electoral and political ads run globally since August 2020.”
Meta is also making a more limited amount of political ad-targeting data available to the public via its Ad Library. That update, expected in July, will allow anyone to see more general information about how specific Facebook Pages are targeting their ads.
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