Speakers including OTB's Stefano Rosso and Rtfkt's Benoit Pagotto discuss the challenges and opportunities of the nascent metaverse for brands.
“Regular fashion customers think that digital fashion is not for them because it’s just shiny materials or a certain aesthetic. We need more creatives and more brands to provide a wider variety,” said Nobbs.just launched, “the way fashion companies are so unaware of what it takes to be a player in this space is shocking.” Describing many tools and interactions available today as gamified experiences, he pointed to gamers as the vanguard for many of these services and usages.
That said, she still believed “physical brands should begin to transition physical inventory into the digital world and really [place] the focus on digital fashion as a source of revenue,” as she expects the platforms that compose today’s premise to the metaverse to eventually link up into an interconnected landscape.
This centered the customer relationship experience on a digital passport for the object, rather than the collection of personal data. “And that really comes from [a key element of] luxury, which is discretion. You don’t need to know everything about your customer [for] the true luxury experience,” Jodet concluded.
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