.Accenture's Maria Mazzone unpacks whether the metaverse is really as big an opportunity as it sounds.
The business opportunity that it represents is huge, Mazzone said, with global metaverse revenue expected to be around $800 billion by 2024 and up to $1 trillion by 2025, although figures are complex to tabulate.
That said, “no great opportunity comes without risk,” she later answered to an audience question on assessing and mitigating risks ranging from cybersecurity, intellectual property to financial crimes. “In order to mitigate these risks, you need to be very present as a brand…this makes it much more difficult to copy you, hack you or go around you in some ways.”
She also touched on unanswered questions, such as responsibility and pointed out the importance of the persistence build into the metaverse, where experiences could remain accessible even after an event has concluded. Asked which ones were required to succeed in the metaverse, she pointed out it would be “a really varied set of skills,” covering fields from technology and experience design to psychology and even policymaking as regulations around norms and identities will also become necessary.
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