FTX, which announced plans to file for bankruptcy Friday, was less than two years into its 19-year, $135 million naming rights deal.
. FTX in March inked tennis star Naomi Osaka to a long-term deal in a bid to draw more women onto its crypto platform. MLB star Shohei Ohtani is almost a full year into his FTX partnership, which called for the company to make annual contributions to Ohtani’s preferred charities.
All three received equity stakes in the company and were slated to receive compensation in cryptocurrency.
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