At Coach's Spring 2020 show, michaelb4jordan shared his front-row experience with high schoolers from his hometown.
The program was initially launched to provide kids from underrepresented communities with greater access to internships and mentorships, and open doors to the worlds of entertainment and the arts. With New York Fashion Week in full swing, Jordan wanted to apply the same principle to the world of style—and in the process, ended up bringing a group of teens from his hometown of Newark along with him. “It was a seamless idea,” he said backstage after the show.
Dabble is an understatement. With a capsule collection under his belt and his face on billboards around the world—all as part of the brand’s “Dream It Real” advertising campaign—Jordan is now a bonafide fashion insider. It was a perspective he wanted to share with the students. “I wanted them to see what I’m seeing, and be able to understand how [a collection] comes together when it’s done on this massive scale,” he says.
Filled with vibrant color and graphic prints from the archive of the late pop artist, Richard Bernstein, the event was an exuberant introduction to fashion month, and Jordan couldn’t resist getting an early glimpse. “I’ve been peeking at some of Stuart’s stuff,” he said with a laugh. “That’s one of the perks of being so close.
That kind of access is a thrill for even the most experienced attendee, and Jordan hopes it allows the students to realize the breadth of their possibilities. “Fashion is a form of expression, and we’re seeing so many kids take risks with it. They’re creating their own labels and putting on Instagram, starting black-owned businesses,” he says.
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