Celebrities were a key boost to social engagements during New York Fashion Week, helping propel MichaelKors once again to the top spot in engagement.
leveraged content featuring front-row VIPs such as Sydney Sweeney, Lana Condor and Chloe Fineman, with Fendi bundling over a dozen celebrity guests into an Instagram Post. Glamour and star power have replaced COVID as the focal point of New York Fashion Week, and the spectacle is engaging the social media audience,” he said.Kors, which had a social engagement score of 3,144,964, was up 202.43 percent from a year ago.
Fendi, which had an engagement score of 847,594, was the third-best performing participating brand during NYFW. Fendi’s top-performing post was an Instagram Reel that got 108,111 engagements showing plus-sized model Precious Lee walking the runway in a silk green dress with matching hat and green Baguette handbag.Fendi’s resort 2023 collection was in celebration of the Baguette bag’s 25th anniversary.
Hilfiger, who showed at the Skyline Drive-in in Brooklyn, came in sixth place, with a social engagement score of 394,472 during NYFW. His best fashion week post was an Instagram gallery that got 30,528 engagements showing celebrities such as Travis Barker, Kourtney Kardashian and Kate Moss in the audience for the show. A TikTok video showing celebrities including Shawn Mendes, Anthony Ramos and Lisa Rinna entering the “Tommy Factory” got 27,191 engagements, according to ListenFirst.
Coming in eighth place was Tom Ford, who closed NYFW at Skylight on Vesey on Sept. 14, and had an engagement score of 298,548, down 42.98 percent from a year ago. The brand’s top-performing post was an Instagram gallery that had 62,317 engagements showing behind the scenes of their runway show, with female models wearing earrings that looked like their dresses. An Instagram gallery showing off men’s suits from the collection, including some in different shades of pink, got 49,915 engagements.
In ninth place was Puma, which had an engagement of 280,569 for its Futrograde show. The brand’s top-performing post was an Instagram Reel that got 14,782 engagements and showed highlights of their show including model Winnie Harlow wearing an all-black dress/leisurewear hybrid outfit, said ListenFirst. An Instagram gallery post featuring many of the same looks got 13,519 engagements., which had an engagement score of 262,574, down 42.35 percent from a year ago.
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