Michael Strahan will continue to greet ABC morning viewers as part of a renewed pact that will keep him on “Good Morning America” for the next several years. Strahan, who was named a &#…
and podcasts that expand the show beyond its morning hours.
Despite the rivals’ actions, “Good Morning America” continues as the nation’s most-watched morning news program, a position it has maintained for nine consecutive seasons. NBC’s “Today” dominates in the category of viewer most desired by advertisers, people between the age of 25 and 54, but “GMA” this past season cut its deficit in the category to 86,000 viewers, its closest margin in six seasons. Meanwhile, “Today” narrowed the “GMA” lead in total viewers to 106,000.
“Good Morning America” is seen as a pillar of the overall business of ABC’s parent, Walt Disney Co. “GMA” captured $293.6 million in advertising in 2020, according to Kantar, a tracker of ad spending. The show provides a massive promotional platform to the company, which relies on it to get word out about many of its movies and initiatives.which had long relied on a more extended group of anchors in its first hour.
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