Microsoft is fusing ChatGPT-like technology into its search engine Bing, transforming an internet service that now trails far behind Google into a new way of communicating with artificial intelligence.
The revamping of Microsoft’s second-place search engine could give the software giant a head start against other tech companies in capitalizing on the worldwide excitement surrounding ChatGPT, a tool that’s awakened millions of people to the possibilities of the latest AI technology.
The strengthening partnership with OpenAI has been years in the making, starting with a $1 billion investment from Microsoft in 2019 that led to the development of a powerful supercomputer specifically built to train the San Francisco startup’s AI models.comes from having ingested a huge trove of digitized books, Wikipedia entries, instruction manuals, newspapers and other online writings.
As an example of how it works, Mehdi asked the new Bing to compare the most influential Mexican painters and it provided typical search results, but also, on the right side of the page, compiled a fact box summarizing details about Diego Rivera, Frida Kahlo and Jose Clemente Orozco. In another example, he quizzed it on 1990s-era rap, showing its ability to distinguish between the song “Jump” by Kris Kross and “Jump Around” by House of Pain.
Chinese tech giant Baidu also this week announced a similar search chatbot coming later this year, according to Chinese media. Other tech rivals such as Facebook parent Meta and Amazon have been researching similar technology, but Microsoft’s latest moves aim to position it at the center of the ChatGPT zeitgeist.
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