Microsoft's plans to fill ChatGPT-powered Bing with ads could be a disaster

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Microsoft's plans to fill ChatGPT-powered Bing with ads could be a disaster
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Want a break from the ads? Too bad!

Microsoft says it is committed to"empowering everyone to thrive in this new era of search" but as an end user myself, it’s not exactly inspiring news.Yes, no service that claims to be free is ever actually free. We all pay in ads and our data, but moving so quickly to monetization when the new Bing AI launched just this February is still pretty speedy. As it stands, Microsoft’s new-and-improved Bing now has 100 million daily active users and has powered half a billion chats so far.

She notes that the company is keeping the scale and novelty of the technology in mind, stating that “we are paying close attention to overall optimization in ads experience … ensure we’re showing the right, relevant ads relative to this much deeper context that we are able to gain through conversational mode.”

It may be helpful, but also a little creepy. Nobody likes targeted ads, even if we accept them as a part of modern life, but actively monitoring our conversations - even ones we're having with chatbots - in order to better sell us stuff feels even worse than usual.

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