Company to work with OpenAI to improve search and Edge web browser as rival unveils ChatGPT competitor
and potentially claim vast returns from tools that speed up all manner of content creation, automating tasks if not jobs themselves. Shares of Microsoft rose 3.2% in afternoon US trading to $265.10 a share.
Yusuf Mehdi, Microsoft’s consumer chief marketing officer, said at the briefing that the Bing search engine would be powered by AI and run on a new, next-generation “large language model” that is more powerful than ChatGPT. A chatbot will help users refine queries more easily, give more relevant, up-to-date results, and even make shopping easier.
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