The Mundi Mundi Bash is one of an emerging trend of remote, ‘red-dirt’ music festivals aimed at demographics other than teenagers
An emerging demographic of festivalgoers has seen the Mundi Mundi Plains outside Broken Hill filled with approximately 10,000 people for the second time since April.
“People don’t think of the older demographic as an emerging market, people are always thinking about teenagers,” Grunwald says. “It’s an all-ages festival, but generally we are getting people from their 30s up through to their 60s and 70s.” “The fact that this festival is not in people’s back yard and they have to work to get here shows that people love a good experience, as well as music.”The festival is part of a number of new additions to the Broken Hill calendar that have seen many locals feeling optimistic about the growing appeal of the outback town and a chance to showcase the region’s diverse offerings.
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