.mikeroweworks is on a mission to reverse the 'unspeakable stupidity' of devaluing work.
Committee on Natural Resources to discuss the opportunities for skilled trade workers in the energy industry. This time he brought props, specifically the poster his guidance counselor from high school pointed to when he tried to bully Rowe into picking a high-priced university over a community college his senior year.
Rowe made his final plea to Congress in March of 2017 when he once again schlepped to Capitol Hill, this time for the House Subcommittee on Early Childhood, Elementary, and Secondary Education. He discussed how Career and Technical Education can help close the skills gap and empower students to succeed, and stressed the need to reform the current law.
Rowe reminded lawmakers that good PSAs make people think. “Like the weeping Indian made us think about littering because of the iconography that accompanied the whole campaign. It was also Woodsy the Owl and Smokey the Bear; they all got people to think in terms of basic conservation differently,” he said.
The spots are pitch-perfect. The first one with Chloe Hudson begins with Rowe dispelling the notion that you cannot make six figures working with your hands. It then cuts to Hudson, a welder who received a work ethic scholarship from mikeroweWORKS and went on to earn six figures a year, talking about the beauty of her life.“I'm going to raise whatever I have to, I'm going to spend whatever I have to get these examples front and center. So that's what I've got.
Rowe said people really need to acknowledge the"unspeakable stupidity" of taking shop classes out of high schools 40 years ago. “The unintended consequences of that alone have been unraveling in ways that's just mind-boggling. We effectively removed from view an entire category of vocations,” he said.
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