The Biden administration, which has already airlifted two planes full of the goat milk formula across the Pacific Ocean, will issue another two to pick up a total of 180,465 tins of Bubs Australia product.
by Bubs late last month and form America’s ninth ‘Operation Fly Formula’ mission as President Joe Biden strikes deals with several global manufacturers to patch its baby formula shortage.
“It’s been an extraordinary logistical feat, but also a very busy time for the company and team in Australia and the States.” “It’s very rewarding to be able to see our products often on the shelves on its own, without any competition across the major retailers here in America,” said Carr.“That’s not a normal experience. That’s not a normal route-to-market strategy.”
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