The beer brand has continued to see double-digit sales rises, even after facing a backlash over a recent marketing campaign.
According to data by Bump Williams Consulting and Nielsen IQ, provided to, in the week ending May 20, sales revenue increased 18.2 percent compared with the same week a year ago, whilefollowing a backlash against Bud Light's partnership with Dylan Mulvaney, a transgender influencer.
As part of the marketing push, Miller Lite said it would be buying back its old advertising material to turn into fertilizer for female farmers to produce over 1,000 pounds of hops. This would then be given to 200 female brewers to make an estimated 330,000 beers.
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