The EV tech underneath might be old, but Mini is betting 'open-air go-kart' concept will justify huge price tag ⚡️
Mini made a big fuss of electrifying its first hatchback back in 2020. It had every right to - it had spent a decade on research and development with the innovative and long-running Mini E project. The brand called the production model its most significant since BMW relaunched it two decades earlier. In contrast, its first electric convertible has had a much smaller run-up.
Of course, that’s largely by the by. In making the new convertible a strictly limited prospect - not to mention the first of its type - BMW has virtually assured that it could charge what it likes for the result. Doubtless, its view on the matter has been bolstered not only by the reaction to the earlier prototype, but also the popularity of the car on which it’s based.
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