MIPCOM: WarnerMedia's Bob Greenblatt talks up HBOMax while accepting personality of the year award
"We have no illusions about the challenge ahead of us," he said of launching against Netflix, Amazon and Disney.
Greenblatt, who is heading up the launch of HBO Max this spring, said he left his previous post at NBC because he relishes a challenge of starting a new streaming service. The Emmy winner said WarnerMedia is “embracing the future aggressively,” and called basket of brands including HBO and the Turner channels “an extraordinary collection of assets … incredible, innovative companies started by mavericks.”
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