Misinformation is identified as the top risk by the World Economic Forum, with political misinformation expected to increase during key elections. Fake news is commonly spread through social media, both through paid advertising and individual users sharing false stories.
Misinformation is the number one risk facing society over the next two years, according to the World Economic Forum . With key elections due in the US, UK and many other nations this year, an onslaught of political misinformation can be expected. Some of this material is distributed through paid advertising on social media , like the AI-generated "deep fake" videos of UK Prime Minister Rishi Sunak doing the rounds.
However, we know that much of the spread of false material is due to the actions of individual social media users. Many people share political news online. Inevitably some of that news is false. Fake political news is, after all, common. It's not unusual to see it as you scroll through your social media feeds. One of the main ways in which fake news spreads is when people share it on their social networks. Some genuinely believe the story to be true and share it by mistake. We've found that around 20 per cent of people report having shared a story they later found out was untru
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