Missing the mark: could AFL’s new deal leave fewer games on free-to-air TV?

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Missing the mark: could AFL’s new deal leave fewer games on free-to-air TV?
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With Foxtel and other streamers involved in lucrative broadcast talks, more games could be making their way on to subscription services

“The fans have been unbelievably loyal and [what] the AFL should be doing is making the free-to-air games stay as is, if not increase.”and its streaming service Kayo have the exclusive rights to the other six matches each week and also broadcast the Seven games.

Foxtel may want exclusive access to these games, knowing that it could force fans, particularly in the non-rugby league states of WA and SA, to fork out for subscription services should they want to follow their teams on the road. The prospect of more games being stripped from free-to-air is not solely due to the involvement of Foxtel, though the company has also reportedly flagged an interest in a “Super Saturday”, where it would get rights to every game broadcast on that day in a similar arrangement to that it has for the NRL .

But a streaming platform could also gain rights to one particular night of football, in a similar move to the $10bn for 10 years of Thursday night footballIf such a deal is struck, games could be shared across three separate broadcasters or streaming services.

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