When it comes to fashion and the Metaverse, PhilippPlein is leading the way. After a show in Decentraland, accepting crypto payments and an NFT museum in the middle of London, what's next for the designer?
When asked how exactly the brand organizes 25 different cryptocurrencies plus the local currency, Plein told Cointelegraph that “We’ve developed a very complex way to do it. Every 10 minutes, we update the exchange rate on the website. So, if you go on the website and click on the sneaker to know the price, every 10 minutes you will get an updated price. So, we are getting really close to the actual price of the moment.
The Museum of NFT Art was built in-house because Plein does not “like to work with agencies. So, I created my own publishing house and started to work with the people. Now, we pick our own team and offer our services for free.” On top of a direct credit card or Apple Pay purchase, NFTs can also be bought with cash. “I’ve never heard of paying for an NFT in cash. So, if you want to come to London, you can pay in cash.” He wants to make NFTs accessible “to my mother, who will never buy an NFT.”
As part of the running joke of what one can actually do with an NFT, another part of the Plein NFT experience includes a picture frame, or hardware for a wall, and even a Christmas tree ornament. Anyone has the chance to hang their Plein NFT right next to their favorite ornaments, and maybe Santa will bring one that can be burned into a wearable in Decentraland.
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