“This brand is the master of a utilitarian futurism almost like if a Sim spawned on Mars,” Brooklyn-based fashion blogger Hunter Shires said.
A model walked down the runway in a flammable all-black ensemble engulfed in flames at Heliot Emil’s Paris fashion week show.Getty ImagesVideos of the trailblazing moment showed staff members on the sidelines waiting with fire extinguishers, as the crowd, includingHeliot Emil was founded in 2016 by brothers Julius and Victor Juul, who named the brand after their great-grandfather. The ready-to-wear label is focused on monochromatic unisex clothing inspired by their Scandinavian roots.
“This brand is the master of a utilitarian futurism almost like if a Sim spawned on Mars,” Brooklyn fashion blogger Hunter Shires, known online as the, we have seen a surge of gimmicks hits the fashion scene to gain eyes, attention, and vitality. Sunnei, this Milan season, had models walk the runway to then trust fall onto the crowd. It is a bit ‘tired’ at this point as brands are relying onto social media for buzz/clicks and sales.
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