The label’s new bespoke personalisation lets you choose colours, styles, logos, fonts, monograms, and more.
The gleaming slopes are perfectly poised for self-expression, a blank canvas for show-off freestylers, schussing snowboarders – and, of course, a great showcase for medal-worthy style feats. My early attempts at ski style were formulated on trips to Sweden on school breaks when my sisters and I lavished zinc oxide rainbows over our faces .
But with a ski trip planned for early 2023 – to regain my Alpine confidence after a long hiatus – I’ve been thinking: What to wear now? Something individual, yes, away from the identikit-Instagram crew – but since I’m not in the practice of relegating my skiwear merely to annual trips, I want something that plays well on the off-piste of home soil, too.