The topographic lines of the Alpine massif are drawn across the dark, mineral exterior of Montblanc Haus in Hamburg, Germany. \u00a0\nStriated concrete relief evokes the mountain range from which the Montblanc company takes its name, the rocky undulations symbolising the founders\u2019 vision of excellence and pursuit of innovation whilst...
Hamburg’s new Montblanc Haus, an exhibition and brand experience centre, has been designed by Spanish practice Nieto Sobejano Arquitectos to honour and inspire writing in all its formsThe topographic lines of the Alpine massif are drawn across the dark, mineral exterior of Montblanc Haus in Hamburg, Germany.
Montblanc commissioned renowned Spanish practice Nieto Sobejano Arquitectos to construct its ‘haus’ and brand home, the Madrid-based practice deciding on an elegant, longitudinal volume that spans the entire width of the existing site. With an exterior architecture inspired by the shape and form of Montblanc’s distinctive writing instrument box, the building was conceived to express a sense of simplicity, immovability and timelessness.
The textured façade ‘provides a surface for dynamic projections’, explain practice founders Enrique Sobejano and Fuensanta Nieto. ‘Behaving like a case, the simple exterior volume conceals a sophisticated sequence of spaces over three levels interconnected by a triple-height domed hall.’ Across 3,600 sq m and three floors, the venue’s fluid multifunctionality is achieved with eloquent ease – it is at once brand experience, meeting place, archive and academy, with creative ateliers, lounges and exhibition spaces, a café and a boutique.
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