Moooi x EveryHuman launch AI-generated personal fragrances at Milan Design Week 2023

Thanks to Moooi x EveryHuman home fragrance, Milan Design Week 2023 visitors can create their own, personalised room scents

Moooi x EveryHuman – a collaboration between the lifestyle brand and the AI-guided ‘scent creation platform’ – is among the most interesting wellness and beauty debuts atEveryHuman's fragrance creation printer

But what does it mean to create fragrances with AI? For EveryHuman, it is a matter of using customers’ responses to questions, such as ‘In what setting did you grow up?’ and ‘What do you do for a living?’, to generate a corresponding scent profile that is then used to create a personalised perfume. The brand calls this practice ‘algorithmic perfumery’ and now, with Moooi, it is using it to generate home fragrance.

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