More AFL games are likely to end up behind a paywall in the next broadcast deal, regardless of which party wins the bid for the AFL rights. | JakeNiallTHEAGE zoesam93
in the next rights package, seeking to have an exclusive “Super Saturday” on Fox Footy that would be similar to the NRL broadcast arrangement.
The same scenario would be presented to all broadcast bidders, including Paramount/Ten and Nine/Stan. To date, the AFL has kept those markets on free to air, with Foxtel only given simulcast rights. It has been a sore point for the pay provider, since it wants more subscriptions in those markets. Anti-siphoning laws prevent Foxtel from having exclusive rights to AFL matches, unless a free to air broadcaster does not want those particular games.
But Foxtel’s major incumbency advantage is that it has a 24-hour channel, Fox Footy, which has become an entrenched part of the footy landscape with significant advantages to the AFL in ancillary programming such as broadcasts of various AFL events.
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