Fans can get a peek into the lives of their favorite stars.
K-pop helped propel BTS and many other groups into the stratosphere and has united fans around the globe.SEOUL -- Park Ji-yoon quickly swipes the phone screen and unlocks her phone to open a message from Wendy, a member of the popular Korean girl group Red Velvet, who just texted back with her selfies in real-time.
K-pop stars, much like their fans, welcome the two-way direct messaging service. They message fans in group chat rooms from their own respective profiles, texting fans as if they were close friends. Other large South Korea-based companies, such as YG, HYBE and NCsoft, have rolled out fan-star interaction platforms that provide seemingly exclusive communication experiences.A fan shows a picture of a chat from"Bubble," the feature offered inside LYSN, which provides fans a one-on-one private chat service with Korean idols in Seoul, Sept. 8, 2021.
The COVID-19 pandemic caused the suspension of all in-person events including live performances, world tours and fan meetings, all of which are essential for building stronger fandoms for artists and generating income for entertainment agencies.This new medium of K-Pop fandom platforms has become one of the most necessary and leading strategies in the K-Pop industry today.
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