‘More zeros than I’ve seen in my life’: the author who got a six-figure deal via ‘BookTok’

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‘More zeros than I’ve seen in my life’: the author who got a six-figure deal via ‘BookTok’
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After she was dropped by her agent, Alex Aster turned to a books-obsessed corner of TikTok to gauge interest in her YA novel … and now it’s one of the most eagerly anticipated releases of the year

Alex Aster: ‘It hurt to get all those rejections.’After she was dropped by her agent, Alex Aster turned to a books-obsessed corner of TikTok to gauge interest in her YA novel … and now Lightlark is one of the most eagerly anticipated releases of the yearaving finally published her first novel, Alex Aster was feeling disheartened. The book had tanked during the pandemic and she had been dropped by her literary agent.

Aster didn’t expect much, especially when she checked in a few hours later to see that her post had only clocked up about 1,000 views. Maybe the books world was right, she thought. Maybe there wasn’t a market for Lightlark, a young adult story she had been writing and rewriting for years, to no interest from publishers. The next day, however, she woke up to see her video had been viewed more than a million times.

“Ever since I saw Alex’s video on TikTok describing the plot, I knew that it would be the book for me and it is one of my most anticipated fantasy releases for this year,” says Emily Russell, who has 2.3m likes for her

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