About 70 percent of Americans who don’t identify as LGBTQ believe companies should publicly support the community, a new survey found. The study comes as retailers like Target have come under attack for their annual LGBTQ Pride merchandise displays.
and PetSmart have come under attack for their annual LGBTQ Pride merchandise displays and ad campaigns.from the retail floor last week. A spokesperson for the company said threats to employees were “impacting our team members’ sense of safety and wellbeing while at work.”
Critics continue to incite anti-LGBTQ attacks in stores and on social media, with some calling for boycotts. In April, Bud Light came under fire after partnering with transgender social media influencer Dylan Mulvaney. The campaign prompted violent videos of customers shooting cans of Bud Light and a right-wing boycott. In response, the marketing executive who oversaw the partnership at Bud Light parent companySales of Bud Light since then continue to suffer, according to data by Evercore ISI. In the week ended May 20, Bud Light sales volume — the number of units of beer sold — declined 29.
In a statement responding to the backlash, Anheuser-Busch said it “works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.” GLAAD and more than 100 leading LGBTQ advocacy organizations wrote a letter on Wednesday calling on Target to “reject and speak out against anti-LGBTQ+ extremism going into Pride Month,” which is celebrated in June.
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