Motorola has struck gold with the new Razr Plus design, and it's all due to finally forgetting the past. Here's why this is an essential move for the brand.
Motorola has finally admitted to itself that trading on the past for its Razr designs hasn’t been working. After Motorola took the sensible step of minimizing the once-iconic chin on the Razr , it has completely disappeared from the new Razr and the Razr Plus.
Related Using nostalgia to influence the first Razr’s design was a sensible decision. Folding smartphones, especially compact ones, were still a rarity at the time, and using a familiar shape and concept to introduce people to the next generation was inspired. It wasn’t something many other manufacturers could copy, and while most made flip phones like the Razr, none had the cultural significance.
It’s overdue for the new Razr to be treated in the same way, particularly because the reimagined phones themselves have not been absolute winners, and all it has been doing until now is diluting the Razr brand name. Keeping the name is the right decision, but letting the design be influenced by a phone from decades ago isn’t. The chin, no matter how subtle its existence may have become, is an iconic shape that needed to be left in the past.
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