MoviePass will return this summer
is making a comeback, and we've learned some more details about the latest incarnation of the cinema subscription service. Cofounder Stacy Spikes, who is back at the helm, says MoviePass 2.0 is being built on a Web3 framework and will have a kind of virtual currency. Members will have credits they can use for tickets for themselves and friends. Unused credits will roll over to the next month and you'll be able to transfer them to other people.
The new MoviePass app will show you how many credits you have and available screenings at theaters. Credits will work differently during peak and off-peak times — a Friday or Saturday showing might cost more credits. You'll be able to reserve specific seats at some of MoviePass' partner theaters. Spikes said there'll be ways for people to earn credits through the app via a"preshow experience." In other words, watching ads. To make sure you're actually watching them, the app will employ facial recognition and eye tracking. Yikes. MoviePass is also opening up a portion of the company for equity investment. Those who take a stake in will receive benefits, such as a lifetime membership.
If 30 percent of moviegoers become subscribers, the company"could double the annual revenue and attendance of the overall movie industry," Spikes said, though he noted that's a moonshot target. He added that many subscribers of the previous service checked out movies they otherwise might not have gambled on because impulsive movie-watching decisions didn't cost them anything extra.
Spikes and Hamet Watt founded MoviePass in 2011 to offer users a certain number of movie tickets every month as part of a subscription.
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