In the role, Watson will look to expand the MSG Sphere brand into new markets.
“I am pleased to welcome Lucas to MSG Entertainment, where his expertise will be an asset as we prepare to open our first MSG Sphere venue and further develop the global MSG Sphere brand,” said MSG Entertainment executive chairman and CEOin a release.
Watson will be based in Burbank, Calif. and report directly to Dolan. As part of his responsibilities, Watson will look to expand the MSG Sphere brand into new markets . “I am excited to join MSG Entertainment at such an important time for MSG Sphere,” said Watson in a release. “Throughout my career I have focused on building world-class brands and scaling emerging companies with disruptive technologies to deliver growth. The opportunity to revolutionize entertainment with MSG Sphere is thrilling. I look forward to working with my colleagues across the Company to bring this first-of-its-kind venue to life.
Watson most recently served as senior vp, commercial operations at Cruise, where he was responsible for leading the development of the commercial strategy and go-to-market operations plan for the self-driving car technology company. Prior to that, he served as Cruise’s general manager, rideshare business unit and chief marketing officer. In those roles, he built the company’s rideshare business, including developing its market entry strategy and leading its brand positioning.
Before joining Cruise, Watson served as executive vp, global chief marketing and sales officer at Intuit, a global provider of business and financial management solutions. Watson has also held leadership positions at Google and Procter & Gamble.
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