Multivitamins promise glowing skin, better sleep and a longer life. But who do supplements really benefit?

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Multivitamins promise glowing skin, better sleep and a longer life. But who do supplements really benefit?
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For healthy people, pills, patches and gummies just create ‘expensive urine’. But for those with nutrient deficiencies, vitamin supplements have clear benefits

Hawked by the likes of the Kardashian-Jenner clan, vitamin gummies have in recent years found popularity among millennials and zoomers, who are more receptive to supplements in the form of “On TikTok, influencers who shill multivitamin gummies – and more recently, vitamin patches resembling cutesy, colourful stickers or fine line tattoos – promise glowing skin, lush locks, energy boosts and better sleep. But if it’s real health benefits you’re after, you’re better off saving your pennies.

“Unfortunately, you’re not necessarily getting everything you need like dietary fibres and other items … such as phytonutrients, plant-based chemicals that occur naturally in a range of foods.” According to Wheate, vitamin patches contain very low concentrations of ingredients, and there’s no guarantee they even work because not all drugs can be delivered through the skin. There are no vitamin patches currently listed on the Australian Register of Therapeutic Goods, meaning they cannot be legally supplied in Australia.

Iron supplements may be required to prevent or treat iron-deficiency anaemia. Likewise, people at higher risk of osteoporosis, such as postmenopausal women, may be advised to take calcium and vitamin D to supplement dietary intake.

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