Elon Musk has confirmed that the new CEO for Twitter, or X Corp. as it's now called, will be NBCUniversal's Linda Yaccarino, an executive with deep ties to the advertising industry.
"I am excited to welcome Linda Yaccarino as the new CEO of Twitter!" Musk wrote in a Friday tweet. He added that Yaccarino "will focus primarily on business operations, while I focus on product designYaccarino has worked at NBCUniversal for nearly 12 years - with her team generating more than $100 billion in ad sales since 2011, her company bio notes.
Musk has long insisted he is not the company's permanent CEO. The Tesla billionaire said in a tweet Thursday that his role will transition to being Twitter's executive chairman and chief technology officer. In February, he told a conference he anticipated finding a CEO for San Francisco-based Twitter "probably toward the end of this year."
"While he's stepping back from the CEO title, Musk is far from likely to step back from calling the product shots," Proulx said. Musk said he never intended to be CEO of Tesla, and that he didn't want to be chief executive of any other companies either, preferring to see himself as an engineer. Musk also said at the time that he expected an organizational restructuring of Twitter to be completed in the next week or so. It's been nearly six months since he said that.
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