Apple has reduced advertising on Twitter - Musk
Mr Musk, who purchased Twitter for $44bn last month, is under pressure as some companies halt spending.
Companies including Cheerios maker General Mills and Volkswagen are among the firms that have halted their spending in recent weeks. Apple's media agency Omnicom recommended the Silicon Valley giant pause advertising on the platform out of concern for Apple's "brand safety",Elon Musk has worked out who really holds the power over social media companies.
Firstly, as others have found out, only Apple decides who's allowed on the App Store. If Apple wanted to, it could stop Twitter from being downloaded on iPhones around the world - which would be a devastating blow for Twitter.
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