Musk pivot to 'X' follows months of financial pressure, technical problems, and competition

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Musk pivot to 'X' follows months of financial pressure, technical problems, and competition
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Elon Musk's rebranding of Twitter as 'X.com' is the billionaire's latest major overhaul as he contends with struggling finances and growing competition from Meta.

Elon Musk's rebranding of Twitter as"X.com" is the billionaire's latest major overhaul as he contends with struggling finances and growing competition from Meta.

The company has also begun incorporating an assortment of new features into the app. Twitter filed paperwork in November 2022 with the Treasury Department that would allow Twitter to incorporate the financial technology required to process online transactions. The platform ran into technical difficulties when it limited the number of tweets users could view, drawing the ire of several of its users.

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