Elon Musk's move to temporarily cap how many posts Twitter users can read on the social media site could undermine efforts by the company's new Chief Executive Linda Yaccarino to attract advertisers, marketing industry professionals said.
The limits are "remarkably bad" for users and advertisers already shaken by the "chaos" Musk has brought to the platform, Mike Proulx, research director at Forrester, said on Sunday.
"This move signals to the marketplace that he's not capable of empowering her to save him from himself," he said. A Twitter spokesperson did not reply to requests for comment and inquiries about how long the restrictions will last on Sunday. The limit came soon after Twitter began requiring users to log into an account on the social media platform to view tweets, which Musk called a "temporary emergency measure" to combat data scraping.
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